29th February 2012 - At the end of February, the cooperatives Champagne Céréales and nouricia organised a founding event to celebrate the birth of Vivescia - the new agri-industrial group born of their merger - and to reveal its new identity*.
This event, whose theme was closeness and conviviality, was composed of 18 meetings organised simultaneously around the entire territory of the two cooperatives. This novel format made it possible to organise a massive assembly of the members and employees of the cooperatives and the group's subsidiaries. Thus, 4500 people were able to discover and celebrate, together, the new colours of the agro-industrial cooperative group. It was unanimously pronounced a success.
And the climax of these meetings was the revelation of the new group's name: VIVESCIA.
|Additional Documents :|
|290212 - Welcome VIVESCIA|